The Worlds Largest Search Engine is Seeking a Business Analyst 3 in San Francisco, CA!
Title: Senior Social Media Analytics Manager, Brand Social
Work Location: Hybrid - PST hours
Duration: ~7Months
Pay Range: $ 68.99--$ 96.73
Overall Responsibilities:
As the Senior Social Analytics Manager, you will be embedded on the team. You will frame & translate meaty business questions into measurement, listening & optimization plans to extract actionable intelligence. You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done. You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes. You understand social data at an expert level, and use your expertise to help answer many types of business & product related questions. You have experience managing vendors and directing their output.
Top Daily Responsibilities: Participate in reporting for campaigns and lead it for social efforts
Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence
Advise and direct agency on deliverables and owned social reporting when applicable
Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas
Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs
Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social
Answer ad-hoc questions from the team with social data as needed
Skill/Experience/Education
Mandatory:
BA/BS degree or equivalent practical experience 5+ years of relevant experience working in social media analysis & operations for global consumer brands 4+ years of general marketing experience (preferably in digital)
Expert level knowledge of Brandwatch & Sprinklr Ability to influence at all levels and work effectively across functions and geographies
Desired:
Expert-level experience with social data tools (e.g., Brandwatch, Sprinklr)
Up to date w/ latest social measurement & industry trends
Proven track record of ownership over social reporting for a large global brand
Experience owning complex research projects with the ability to think, plan and execute on multiple projects at once, in a fast-paced global environment
Knowledge of other marketing analytics methodologies
Proactive and independent: works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without prescriptive direction
Pay Details: $68.00 to $96.00 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacy
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
The California Fair Chance Act
Los Angeles City Fair Chance Ordinance
Los Angeles County Fair Chance Ordinance for Employers
San Francisco Fair Chance Ordinance
