Cox Automotive, a leader in dealership software solutions, is seeking a Senior Product Marketing Manager to drive the success of our Deal Central and FandI Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail-delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike.
As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and FandI Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams-including Sales, Marketing, Product, and Operations-by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.
What You'll Do
Build a deep understanding of our customers, the market, vertical markets and the competition
Build positioning, targeting, pricing, and messaging for relevant segments and audiences
Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
Create new product introduction strategies and go-to-market plans for services, customer education and training, and 3rd party integrations
Partner with the Content Team to support all of the above including webinars, educational tips and tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
Work with the product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
Validate hypotheses through customer insights, data analysis, and testing
Monitor competitive activities, identifying gaps and opportunities
Understand product decision makers, users and influencers to inform product development, messaging, and sales/marketing approaches
Develop and oversee the product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, competitive comparisons, etc,
Monitor industry analysts, competitors, customers, sales engagements, etc. to identify unmet customer needs and market opportunities
Support product pilot and launch readiness efforts
Manage Sales Enablement employee role to continue the development, sustainment and utilization of effective sales collateral and tools
Manage a team of product marketers to prioritize the work, provide strategy and guidance and mentor and coach.
Travel: 20%
What's in It for You
Here's a sneak peek at the benefits you could experience as a Cox employee:
A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Check out all our benefits.
Who You Are
Minimum:
*... For full info follow application link.
Cox is an Equal Employment Opportunity employer. All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancest
ry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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