Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.

About the role:

We are seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKG's Marketing and Sales technology ecosystem. This role will own the product strategy, roadmap, and delivery for core go-to-market capabilities including:

Account-Based Marketing & Sales (ABX) platforms and workflows

Conversational AI and digital engagement solutions (including Qualified deployment and optimization)

Marketing Automation Platform (MAP) capabilities centered on Eloqua

Cross-functional orchestration across Marketing, Sales, Operations, Data, Engineering, and Business Systems

This role sits at the intersection of business transformation, product management, customer engagement, and enterprise technology modernization. The ideal candidate combines strong product thinking, GTM domain expertise, data-driven decision-making, and the ability to align diverse stakeholders toward measurable business outcomes.

You will partner closely with Marketing Leadership, Sales Leadership, Revenue Operations, Engineering, Architecture, and BSA teams to drive scalable, intelligent, and measurable customer acquisition capabilities.

This role is open to working remotely from within the US

Key Responsibilities:

Product Strategy & Vision

Define and evolve the product vision, strategy, and roadmap for:

ABX (Account-Based Experience) capabilities

Conversational AI engagement platforms

Marketing Automation and campaign orchestration

Align product investments to measurable business outcomes such as:

Pipeline generation

Conversion optimization

Buyer engagement

Sales productivity

Marketing efficiency

Translate enterprise GTM strategy into scalable product capabilities and operational workflows.

Drive prioritization decisions using customer insights, data, business impact, and technical feasibility.

ABX Product Leadership

Lead the evolution of UKG's ABX ecosystem spanning:

Buying groups

Intent data

Account engagement

Persona targeting

Pipeline attribution

SDR/BDR orchestration

Partner with Marketing and Sales stakeholders to operationalize account-centric and contact-centric engagement models.

Define measurement frameworks and KPIs for ABX success, including:

Engaged accounts

Buying group penetration

Pipeline influence

Opportunity creation

Velocity improvements

Conversational AI & Digital Engagement

Own the deployment and optimization strategy for conversational AI solutions, including Qualified.

Define conversational engagement use cases across:

Website engagement

Inbound conversion

SDR acceleration

Buyer routing

AI-assisted qualification

Partner with Sales and Marketing teams to improve visitor-to-pipeline conversion.

Drive experimentation, personalization, and AI-driven engagement optimization.

Marketing Automation & Campaign Orchestration

Lead product direction for Eloqua and associated marketing automation capabilities.

Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration.

Partner with Marketing Operations and Revenue Operations teams to modernize:

Nurture programs

Engagement tracking

Attribution frameworks

Data quality standards

Ensure platform capabilities support both enterprise-scale campaigns and targeted ABX motions.

Cross-Functional Leadership

Serve as the connective layer between:

Business stakeholders

Engineering teams

Business Systems Analysts (BSAs)

Data & analytics teams

Architecture & operations

Drive alignment across business and technology organizations through clear prioritization, roadmap communication, and outcome-based planning.

Facilitate workshops, requirement definition, backlog prioritization, and release planning.

This role incorporates modern product management principles inspired by Silicon Valley Product Group (SVPG), emphasizing empowered product teams, business outcomes, and continuous discovery.

The Lead Product Manager will be expected to own:

Product Discovery

Continuously identify and validate customer and business problems.

Conduct stakeholder interviews, workflow analysis, and data-driven discovery.

Validate assumptions before scaling solutions.

Partner with design and engineering early in the ideation process.

Outcome-Oriented Product Management

Focus on business outcomes rather than feature delivery.

Define clear success metrics and measurable impact for initiatives.

Use experimentation, iteration, and learning loops to improve outcomes.

Product Delivery

Translate strategy into executable roadmaps and prioritized backlogs.

Ensure delivery teams understand the "why" behind initiatives.

Balance short-term operational needs with long-term platform scalability.

Stakeholder Management & Influence

Build strong trust-based relationships with executive and operational stakeholders.

Communicate product direction clearly across technical and non-technical audiences.

Influence decision-making through data, strategy, and customer insight.

Product Analytics & Insights

Define and monitor KPIs, adoption metrics, engagement trends, and funnel performance.

Use analytics to identify optimization opportunities and inform prioritization.

Drive a culture of evidence-based decision-making.

Qualifications

Required

5+ years of Product Management experience in enterprise SaaS, Marketing Technology, Sales Technology, or Revenue Technology domains.

Strong understanding of:

Account-Based Marketing (ABM/ABX) and Marketing Automation Platforms

Conversational AI / chat engagement platforms

Lead-to-opportunity lifecycle management

Experience working closely with:

Engineering teams

Architects

Business Systems Analysts (BSAs)

Revenue Operations

Marketing Operations

Proven ability to lead cross-functional initiatives across complex enterprise environments.

Strong analytical, communication, and stakeholder management skills.

Experience defining KPIs, product success metrics, and operational reporting.

Preferred

Experience with:

Eloqua

Qualified

Salesforce

6sense

Revenue intelligence and attribution platform

Familiarity with contact-centric GTM models and buying group strategies.

Experience in B2B SaaS or enterprise GTM environments.

Knowledge of AI-driven engagement and personalization strategies.

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster (https://www.eeoc.gov/sites/default/files/2022-10/EEOC KnowYourRights screen reader 10_20.pdf)

UKG participates in E-Verify. View the E-Verify posters here (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) .

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .

The pay range for this position is $129,500 to $186,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at https://www.ukg.com/about-us/careers/benefits

It is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.

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