The Bowen Group, a GTSC company, seeks a Social Media Specialist. This is a remote position.
~~~ This position is pending contract award ~~~
Position Overview
The Social Media Specialist leads the development, execution, and day-to-day management of ABMC's organic social media presence across digital platforms. This role is responsible for creating and publishing compelling, mission-aligned content that increases awareness of ABMC's commemorative mission, strengthens audience engagement, and supports educational outreach and public affairs initiatives.
The Social Media Specialist serves as the primary manager for platform publishing, community engagement, content coordination, and rapid-turn event coverage. Working closely with writers, designers, photographers, videographers, and media relations personnel, this position ensures ABMC's digital storytelling is timely, accurate, visually compelling, and tailored to diverse domestic and international audiences.
Key Responsibilities
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Develop and execute organic social media strategies across Facebook, Instagram, LinkedIn, X, YouTube, Flickr, and other designated platforms.
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Manage editorial calendars aligned with campaigns, commemorative events, public affairs priorities, and organizational messaging.
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Write, edit, schedule, and publish platform-specific content optimized for audience engagement and accessibility.
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Collaborate with writers, photographers, videographers, and designers to develop multimedia content supporting ABMC storytelling initiatives.
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Provide real-time and rapid-turn social media coverage during ceremonies, commemorations, campaigns, and high-visibility events .
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Monitor social channels for audience engagement, comments, and emerging issues, escalating concerns as appropriate.
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Conduct community engagement activities that foster meaningful interaction with veterans, military families, educators, partner organizations, and the public.
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Adapt long-form content into short-form, platform-specific messaging suitable for digital audiences.
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Coordinate with Media Relations and Paid Media personnel to ensure integrated campaign execution and message consistency.
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Support development of social media performance reports, post-event analyses, and audience engagement summaries.
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Ensure all content aligns with ABMC brand standards, mission priorities, accessibility requirements, and editorial guidance Identify emerging social media trends, platform opportunities, and audience engagement strategies relevant to ABMC objectives.
Required Qualifications
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Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
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7-9 years of experience managing organic social media communications for organizations, agencies, or mission-driven programs.
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Experience exceeding the minimum may be substituted for education. Likewise, education exceeding the minimum shown may be substituted for experience.
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Demonstrated experience developing and publishing content across multiple social media platforms.
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Strong writing, editing, and audience engagement skills across digital formats Experience using social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite, native analytics tools).
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Ability to manage multiple priorities and produce high-quality content in fast-paced environments.
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Experience coordinating with creative and multimedia production teams
- Must be US-work eligible.
- Must be able to successfully complete a Public Trust background investigation.
Preferred Qualifications
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Fluency in French.
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Experience supporting federal agencies, public affairs programs, nonprofit organizations, or military/veteran-focused initiatives.
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Experience supporting live events, commemorative ceremonies, or public outreach campaigns Familiarity with accessibility standards and digital communications best practices.
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Experience engaging international or multicultural audiences
Work Environment
Benefits
We offer a comprehensive benefits package for Full-time Employees to include the following:
- Health, dental, vision insurance.
- Generous paid vacation and holiday leave.
- Flexible Spending Account (medical and dependent).
- 401(k) with employer match.
- Life insurance.
- Short-term and long-term disability.
- Tuition assistance and professional development opportunities.
The Bowen Group is proud to be an equal opportunity employer, committed to recruiting, hiring, and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law. Learn more about your EEO rights as an applicant.
The Bowen Group is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you have a disability and require assistance with our online application process, please tell us how we can help by contacting us at recruiting@thebowengroup.com
Note: This accessibility is intended for individuals requiring accommodations and should not be used to check on the status of your application. Inquiries not specific to requesting an accommodation will be discarded.
The Bowen Group participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
