The Bowen Group, a GTSC company, seeks a Paid Media Specialist. This is a remote position.
~~~ This position is pending contract award ~~~
Position Overview
The Paid Media Specialist leads the planning, execution, and optimization of ABMC's paid digital campaigns in support of public awareness, audience engagement, commemorative outreach, and educational initiatives. This role is responsible for developing targeted paid media strategies that expand reach, increase engagement, and drive measurable campaign performance across digital platforms.
The Paid Media Specialist serves as the primary lead for media buying, audience targeting, campaign optimization, budget management, and paid performance analytics. Working in coordination with the Social Media Specialist and broader communications team, this position ensures paid campaigns effectively amplify ABMC messaging and support strategic communications objectives.
Key Responsibilities
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Develop and execute paid media strategies across digital and social media platforms, including Facebook, Instagram, LinkedIn, X, YouTube, Google, and other approved channels.
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Manage paid campaign planning, audience segmentation, targeting strategies, budgeting, scheduling, and media placement.
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Execute and optimize paid social and digital advertising campaigns aligned with ABMC outreach goals, commemorative initiatives, and major events.
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Conduct A/B testing and performance optimization to improve engagement, reach, click-through rates, and campaign effectiveness.
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Monitor campaign pacing, budget utilization, and media performance to ensure efficient use of designated funds.
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Analyze campaign metrics and develop performance reports, dashboards, and after-action analyses with actionable recommendations.
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Coordinate with the Social Media Specialist to align paid and organic campaign efforts and ensure integrated messaging.
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Recommend audience growth strategies and emerging digital advertising opportunities relevant to ABMC priorities.
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Ensure all paid media activities comply with platform policies, federal communications standards, accessibility considerations, and brand requirements.
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Support communications planning for high-visibility events, commemorative observances, and strategic outreach campaigns.
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Maintain awareness of evolving digital advertising trends, targeting capabilities, and platform changes
Required Qualifications
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Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
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7-9 years of experience managing paid media communications for organizations, agencies, or mission-driven programs
Experience exceeding the minimum may be substituted for education. Likewise, education exceeding the minimum shown may be substituted for experience.
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Demonstrated experience executing audience-targeted paid campaigns across major social and digital advertising platforms.
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Experience managing advertising budgets, campaign analytics, optimization, and performance reporting.
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Strong analytical skills with the ability to interpret campaign data and provide actionable recommendations Experience with advertising and analytics platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Ads, and related reporting tools.
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Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Must be US-work eligible.
- Must be able to successfully complete a Public Trust background investigation.
Preferred Qualifications
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Fluency in French.
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Experience supporting federal agencies, public affairs campaigns, nonprofit organizations, or mission-driven communications programs.
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Familiarity with audience development strategies for educational, commemorative, or public engagement initiatives.
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Experience supporting high-visibility campaigns, public events, or integrated communications efforts.
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Familiarity with dashboard development and digital performance reporting.
Work Environment
Benefits
We offer a comprehensive benefits package for Full-time Employees to include the following:
- Health, dental, vision insurance.
- Generous paid vacation and holiday leave.
- Flexible Spending Account (medical and dependent).
- 401(k) with employer match.
- Life insurance.
- Short-term and long-term disability.
- Tuition assistance and professional development opportunities.
The Bowen Group is proud to be an equal opportunity employer, committed to recruiting, hiring, and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law. Learn more about your EEO rights as an applicant.
The Bowen Group is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you have a disability and require assistance with our online application process, please tell us how we can help by contacting us at recruiting@thebowengroup.com
Note: This accessibility is intended for individuals requiring accommodations and should not be used to check on the status of your application. Inquiries not specific to requesting an accommodation will be discarded.
The Bowen Group participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
