Company description
Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
Overview
The Audience Intelligence Senior Analyst will support internal agencies and clients by helping build and prepare audiences for media activation, using data-driven insights to inform audience design, refinement, and scale. This role will require strong analytical skills, data fluency, and collaboration with cross-functional partners including media teams to build, activate, maintain, and refine audiences across digital and addressable channels.
Responsibilities
· Audience Strategy: Collaborate with the Senior Director and internal teams to translate client and media objectives into activation-ready audience definitions, ensuring feasibility, scale, and platform compatibility for media execution.
· Audience Activation: Support new audience requests by building segments to media-approved specifications, delivering them to activation platforms, and managing ongoing refresh and maintenance. Serve as the primary audience point of contact for media teams during pre-launch, launch, and post-launch.
· Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into activatable audiences and audience recommendations to support client objectives.
· Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with client objectives. Serve as a bridge between the Audience Intelligence team and partner agencies, providing audience strategy guidance and audience activation best practices.
· Audience Performance Feedback: Incorporate media performance feedback and observed audience behaviors into future audience insights, refinements, and activation recommendations.
· Audience Profiling/Insights: Analyze first-party and third-party data to help create detailed audience profiles, uncover behavioral insights that inform strategic planning and marketing activation.
Qualifications
· Bachelor's degree in Data Analytics, Marketing, or a related field.
· 3+ years of experience working with data and insights to inform audience strategy, activation, or marketing decision-making.
· Proficiency in data analysis tools (Tableau, Excel, SQL, or similar) and familiarity with audience platforms like Epsilon, GWI or Experian.
· Strong understanding of digital marketing, audience activation, and audience development.
· Experience working in partnership with media teams to handoff audiences for execution.
· Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets.
· Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.
Preferred Skills:
· Familiarity with omni-channel marketing strategies (media, CRM, digital).
· Ability to work independently and in unfamiliar areas, navigating ambiguity with confidence.
Additional information
About the Groupe:
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's second largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' own transformation.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization. It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more. For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $73,150.00 - $112,554.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/23/2026.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
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