Company description
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.
Overview
The Manager, Media Traffic gains a deep understanding of visitor behavior & technical build of tagging and analytics systems. They will complete testing optimization analyses that integrate into business goals to help create the best visitor experience and increase conversion. They will help manage site tagging and our larger data systems to ensure all data is correct, healthy and meeting expectations.
The Manager, Media Traffic, is responsible for improving the bottom line through deployment of Google Doubleclick (DFP), increasing conversion rates, providing optimization analyses, and managing a healthy data reporting system. This is a mid-level role requiring a digital, analytical, technical & project management skill-set.
Responsibilities
Work with the teams to establish the Discovery Analytics requirements and strategy
Evaluate ad server performance and develop DFP recommendations to be deployed into the Build and Run phases
Conduct asset valuation and research for historical and future assets
Apply research to inform asset values (creatives, placements, etc.) and reporting
Consult with cross-functional development teams on DFP deployment and delivery
Participate on both internal and external planning meetings and conference calls
Initial creation of monetization plan to target expected objectives and KPIs
Discuss with in-house LOBs to establish media specifications and ad unit considerations
Develop valuations and iterations of funnel modelling to demonstrate how to achieve KPIs
Develop, automate, and maintain ongoing reports for key stakeholders across the organization
Deliver actionable insights, analyses, and recommendations that shape and inform day-to-day online strategies and long-term optimization.
Gain an in-depth knowledge of our analytics structure, architecture, business model, and goals
Analyze large and detailed data sets and use them to tell clear stories for different stakeholders
Diagnose and troubleshoot technical and data reporting issues, ensure proper content display, correct analytics set-up, and properly manipulate JavaScript, HTML and CSS or appropriate systems/code
Implement and build tagging code
Work closely with Analyst to identify measurement gaps
Familiarize self with IT process and execution of code and site updates
Create implementation and QA process
May be required to mentor and provide best practice execution maps for other regions
Juggle multiple projects with tight deadlines at one time
Provide regular status updates and quickly escalate potential issues
Manage testing schedule including the statistical calculation for run-time length
Complete ad hoc tasks as assigned within short timeframes
Qualifications
3-5 years' experience in online analytics required
Experience with AB/Multivariate testing - Tools analysis
Advanced knowledge of Google Doubleclick (DFP)
Advanced knowledge Adobe analytics - Omniture Ad Hoc
Experience working with tag management systems like Ensighten, Signal, and Adobe DTM
Advanced JavaScript, CSS and HTML skills
Intermediate-to-advanced development knowledge
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $88,540- $141,687 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/05/2026.
All your information will be kept confidential according to EEO guidelines.
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