Cox Automotive is seeking a Brand and Content Marketing Analyst II to join our marketing team. This role requires a detail-oriented communicator with strong messaging and content creation skills. This position supports a portfolio of market leading software brands serving the automotive (especially dealers) industry, including VinSolutions, Xtime, Dealertrack, and Deal Central. The role will report to a Brand Marketing Manager within the Cox Automotive Retail Solutions marketing team. This job is based in Atlanta, but qualified applicants based in Salt Lake City will also be considered.
Primary function will be the creation and maintenance of brand level thought leadership content used in marketing campaigns and thought leadership programs, as well as collaborating with peers and colleagues on strategy and reporting. It is expected that this person will have a background in brand marketing and hands-on familiarity with AI tools to help write prompts, manage a content library, and scale overall production of content on behalf of the portfolio. Brand marketing acumen and familiarity with AI tools for producing content are musts. Be ready to hustle and produce quality work.
What You'll Do
In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands. Primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production.
Day to day:
Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
Work with internal research team to initiate studies and translate findings into client-facing educational content
Brainstorm topics for brand awareness and educational content opportunities
Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
Manage project timelines and communicate with stakeholders to ensure timely project completion
This position might also be called on to assist in the development of product-touching marketing campaigns, including:
Translate key product information into succinct, persuasive copy
Partner with Product Marketing partners to ensure effective, up to date product info
Review content and creative to ensure compliance with brand voice, strategy and guidelines
Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages
Project manage marketing team members and agency partners as needed
What's... For full info follow application link.
Cox is an Equal Employment Opportunity employer. All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or m
ental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
