Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization.
Responsibilities:
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems)
Develop category definition and POV that credibly positions our software and products as "category-defining" in their domain; articulate a strong and differentiated value prop for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures)
Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels
Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, and routes to market, partner with Sales/BD to design the pipeline operating model (lead flow, MQLSQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign to pursuit motion with industry practice leaders
Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy)
Run always-on digital campaigns (paid search, paid social, retargeting), and grow social presence (especially LinkedIn) for both brand and key executives, create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos
Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and "meeting factories." Secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence (feature parity, roadmap signals, win/loss analysis) and feed insights back to Product and GTM
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications:
Minimum ten years of recent experience in Business to Business (B2B) product marketing or Go-To-Market (GTM) for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement and taking companies from 5 to 100 customers; minimum five years of recent experience in B2B product marketing in the Finance or AI area
MBA or relevant master's preferred from an accredited college or university preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required
Proficiency with marketing tech and analytics (for example: Salesforce, Marketo/HubSpot, Seismic/High spot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau)
Background in professional services or regulated industries; familiarity with independence and client confidentiality standards is preferred; proven
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