Job Details
Description
JOB SUMMARY:
The Data Analyst II ensures accurate data collection, processing, modeling, and analysis. This role works on the Business Intelligence team and collaborates cross-functionally to enable high-quality, data-driven decision-making and translate insights into strategic opportunities. In addition to supporting data accuracy and consistency across reporting efforts in a Salesforce environment, this individual also monitors and analyzes web traffic using tools such as Google Analytics and BigQuery to uncover user behavioral trends, optimize digital engagement, and inform marketing strategy. They will also assist with developing efficient systems for data analysis, reporting, and governance across the Association. Responsibilities include designing, managing, and presenting reports and dashboards in Salesforce and Tableau to support transparency, performance tracking, and strategic planning.
ESSENTIAL FUNCTIONS:
Data Analysis and Persona Modeling (30%)
Conduct analysis and deliver results that help leadership make data-driven decisions
Define and track KPIs for member acquisition, conversion, engagement, and product usage
Provide custom audience list pulls for various departments
Monitor, analyze, and report on website traffic and user behavior using Google Analytics and other web analytics tools
Segment audiences and analyze user journeys to support targeted outreach and personalization efforts
Build audience models tailored to stakeholder needs
Data Collection and Processing (20%)
Ensure proper tagging, tracking, and data integrity across digital platforms, including troubleshooting and validating analytics implementations
Optimize data intake, validation, and mining processes; ensure effective modeling, visualization, and communication of outputs
Develop automation procedures to streamline data collection and improve efficiency
Create custom web behavior datasets to address data gaps in Salesforce and meet evolving needs of different teams
Cross-Functional Collaboration and Strategic Support (20%)
Respond to data and analytics requests from departments across the Organization
Collaborate with cross-functional teams to transform raw data into actionable business insights
Assist other teams within the Organization in formulating recommendations, policies, or plans to address the Organizations concerns
Reporting and Communication (20%)
Deliver findings and recommendations that inform strategic decisions for internal and external stakeholders
Lead the development of reports and insights analyzing key operations and business functions
Design and maintain dashboards in Salesforce and Tableau to support program monitoring and performance tracking
Operational Metrics and Data Culture (10%)
Contribute to the development and revision of operational metrics and departmental KPIs
Promote a culture of data collaboration and continuous improvement across the Organization
**Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.
REQUIRED JOB QUALIFICATIONS:
Bachelor's degree in a related discipline.
Five to seven years of professional experience in analytics, conducting studies and analyses that yield meaningful insights.
Strong quantitative, analytical, communication, and presentation skills; ability to develop metrics and procedures for collecting and processing diverse and disparate data.
Knowledge of available data sources and various economic and statistical techniques; the ability to efficiently identify and analyze relevant information.
Proficient in writing code in MS SQL
Experience in programming languages such as BigQuery, Python, R, SPSS, SAS, or similar.
Working knowledge and understanding of the structure of Salesforce, Google Analytics, and web traffic data.
Skilled in using data visualization software such as Tableau and Power BI
Experience translating complex research findings into accessible insights for non-technical audiences.
Superior writing and presentation skills to communicate key findings clearly and persuasively to a diverse audience.
The ability to work effectively within and across teams in a fast-paced environment to ensure seamless collaboration and successful project execution.
PREFERRED JOB QUALIFICATIONS:
Background in client-facing professional services or a similar consulting capacity.
Certifications in one or more domains: Google Data Analytics, Tableau, Salesforce (Business Analyst, Marketing Cloud Engagement, CRM Analytics), etc.
In-depth understanding of contemporary economic, financial, and regulato
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