Senior Director, Product Manager - Retail Bank MarketingProduct Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry. About the Team Capital One's Retail Bank has grown by leaps and bounds in the last couple of years. The Bank has risen up the league tables in deposits and checking relationships, capitalizing on industry-leading products and a unique challenger brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been on a two-year journey of transformation into a digital-first, intelligent marketing function to unleash the business's growth potential. Our team is made up of business and data analysts, marketing strategists, MarTech product and platform managers, data scientists, creatives, project managers and process managers-all working together to create the marketing experiences that will drive more and core customers to bank with Capital One. The Retail Bank Marketing team is looking for someone with deep marketing expertise who is interested in applying that experience into building, developing and maintaining a high-performing marketing organization and supporting our growing Bank Marketing platforms. We're on a journey to build world class marketing capabilities that create more personalized, data-driven, real-time experiences for prospects and customers. This person should be highly organized, emotionally intelligent and skilled in facilitating collaboration across leaders, as they will work directly with the Bank Marketing leadership team to drive strategic MarTech efforts, keep a pulse on healthy morale and engagement, and ensure key business priorities and campaigns are successfully executed. The ideal candidate can connect the dots between good process and great results, effectively influence others to achieve organizational goals, and facilitate a vocal leadership team toward purposeful outcomes through technology and AI.This MarTech leader will play a crucial role in leading the strategy, execution, and optimization of marketing technology and automation efforts, as well as defining and implementing key strategic initiatives for marketing technology platforms such as incentive infrastructures. Unifying key Martech functions under one leader will provide an opportunity to advance the strategy and agenda for marketing automation, data and incentives. This role will also play a critical role in defining, building and maintaining the MarTech architecture working with technology leaders and across the enterprise. This involves creating decision-making frameworks for platform architectural changes and managing integrations between various platforms like AdTech and owned channels. Key responsibilities include managing the MarTech stack, selecting vendors, overseeing budgets, driving data-driven strategy, and fostering adoption of new technologies. The ideal candidate will have a background in cloud technology (AWS/Google Cloud/Azure) and marketing technology (MarTech) which includes platforms such as Salesforce, Adobe Workfront, Google Marketing Platform, or similar SAAS offerings. *Capital One Product Framework *In this role, you'll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management: - Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions- Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence- Technology Driven - Leverages technology to deliver innovative and resili
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