Overview
In this position, you will drive awareness, demand, and adoption of
products that are solving the world's most complex challenges.
Additionally, you will collaborate with other teams to create product
positioning, messaging, and value propositions, execute campaigns such
as go-to market strategies, all while working for a company that is
committed to science, sustainability, community, education,
research, and posit
This team supports a suite of products that address needs across a number of
different markets. As a Product Marketing Manager, you will be part of a
talented cross-functional team of dynamic and passionate Product Marketing
Managers and Product Managers who help drive and inform customers of the
latest and greatest geospatial technology, developed by Esri
The Professional Services division is the consulting and implementation arm of
Esri. We break ground in new markets, push the technology envelope and
ultimately deliver transformational solutions to high profile clients
worldwide. The Professional Services organization is comprised of nearly
1,000 talented business and technical professionals who strive every day to
help our users be successful.
Responsibilities
Collaborate cross-functionally with product management, product
engineering, product development, global business development, and
corporate marketing
Spearhead the communication strategy for crucial changes in product
functionality, lifecycle, and pricing, both internally and externally
Lead, coordinate, and execute global product release activities,
internal communications, and multi-channel enablement
Collaborate with product management and engineering teams to distill key
features and capabilities into messages that drive global awareness and
adoption
Craft and develop materials to educate prospects and users; including web
pages, emails, videos, case studies, press releases, and product resources
Understand user and buyer persona needs to create personas, positioning,
and value-based messaging for products in your portfolio
Provide insight into competitive capabilities
Develop and monitor Key Performance Indicators to measure product performance
and usage
Requirements
2+ years of experience in product, industry, or corporate marketing;
communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and
convey technical information in a non-technical manner
Strong interpersonal skills; thrives in a cross-functional team environment
Understanding of marketing technology and common marketing concepts
Strong project management and problem-solving skills with previous experience
leading programs or highly visible projects
Ability to exercise good judgment within defined procedures and practices to
determine appropriate action
Self-starter, detail and task-oriented; able to successfully manage
multiple priorities with guidance from leadership
Ability to travel 10% for strategic meetings, events and/or tradeshows
Bachelor's in business, marketing, GIS or related field
Recommended Qualifications
Demonstrated ability in releasing, promoting, and growing innovative
technology products
Experience communicating and presenting strategic plans to leadership
Experience driving or influencing process improvements
Experience in Geographic Information Systems (GIS) or geospatial technology
Experience in fields like Maritime, Bathymetry, Transportation,
Utilities, or Cartography
Master's in business, marketing, GIS or related field
#LI-DR5
#LI-Hybrid
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health
and welfare benefits: medical, dental, vision, basic and supplemental
life insurance for employees (and their families), 401(k) and
profit-sharing programs, minimum accrual of 80 hours of vacation leave,
twelve paid holidays throughout the calendar year, and opportunities for
personaland professional growth. Base salary is one component of our total
rewards strategy. Compensation decisions and the base range for this role take
into account many factors including but not limited to skill sets;
experience and training; licensure and certifications; and other business
and o
A reasonable estimate of the base salary range is
$66,560 $110,240 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of
different experiences, perspectives, backgrounds, and cultures come
together, we are more innovative and ultimately a better place to work. We
believe in having a diverse workforce that is unified under our mission of
creating positive global change. We understand that diversity, equity, and
inclusion is not a destination but an ongoing process. We are committed to the
continuation of learning, growing, and changing our workplace so every
employee can contribute to their life's best work. Our commitment to these
principles extends to the global communities we serve by creating positive
change with GIS technology. For more information on Esri's Racial Equity and
Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position,
we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants
will receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national origin,
disability status, protected veteran status, or any other characteristic
protected by law. If you need reasonable accommodation for any part of the
employment process, please email askcareers@esri.com and let us know the
nature of your request and your contact information. Please note that only
those inquiries concerning a request for reasonable accommodation will be
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