The Senior Campaign Analyst is responsible for designing, executing, and optimizing customer engagement strategies through marketing automation, audience management, and campaign orchestration platforms. This role combines deep expertise in campaign management, customer journey design, and marketing analytics with the ability to translate business objectives into scalable, data-driven customer engagement solutions.

The ideal candidate has experience working with customer engagement and marketing automation platforms, supporting both traditional campaign execution and modern "always-on" customer engagement strategies. This individual partners closely with business stakeholders, analytics teams, and technology teams to deliver targeted, personalized, and contextually relevant customer communications across multiple channels.

In addition to campaign execution responsibilities, the Senior Campaign Analyst serves as a trusted advisor to stakeholders, helping identify opportunities to improve customer experiences, optimize marketing effectiveness, and enhance operational processes through customer-centric engagement strategies.

Key Responsibilities

Design, develop, execute, and optimize targeted marketing campaigns supporting customer acquisition, engagement, retention, reactivation, and cross-sell objectives.

Create and manage customer audience segmentation, targeting strategies, campaign workflows, decision logic, and automated customer journeys using behavioral, transactional, and customer data.

Support the development and execution of both traditional campaign initiatives and "always-on" customer engagement programs designed to deliver real-time, contextually relevant customer experiences.

Collaborate with business stakeholders to gather, document, refine, and prioritize customer engagement requirements and marketing solutions.

Translate business objectives into scalable campaign, personalization, and customer journey strategies across multiple communication channels.

Configure and manage campaigns within SAS Marketing Automation, SAS Customer Intelligence 360, and other customer engagement platforms as required.

Analyze campaign performance, customer engagement metrics, and operational effectiveness to identify optimization opportunities and provide actionable recommendations.

Design and execute test-and-learn strategies, including A/B testing, segmentation analysis, and performance measurement initiatives.

Partner with analytics, technology, operations, and business teams to ensure successful campaign implementation and execution.

Support quality assurance, campaign validation, deployment, and post-launch monitoring activities.

Document campaign designs, business requirements, operational processes, and solution specifications in accordance with established governance standards.

Promote best practices related to campaign management, customer journey orchestration, audience targeting, personalization, and marketing operations.

Identify potential risks, dependencies, and operational challenges while developing mitigation strategies.

Stay current on customer engagement technologies, personalization capabilities, marketing automation trends, and industry best practices.

Required Qualifications

Bachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science, or related field, or equivalent professional experience.

7+ years of experience supporting marketing campaign management, customer engagement, CRM, or marketing automation initiatives.

7+ years of experience with marketing campaign management solutions and customer engagement platforms.

Experience designing and executing audience segmentation, lifecycle marketing, customer journey orchestration, and customer communication strategies.

Experience gathering business requirements, documenting solutions, and supporting campaign implementation efforts.

Strong analytical and problem-solving skills with the ability to transform data into actionable business insights.

Excellent communication, facilitation, and stakeholder management skills.

Ability to manage multiple priorities in a fast-paced client and business environment.

Preferred Qualifications

Hands-on experience with one or more customer engagement platforms including:

SAS Marketing Automation

SAS Customer Intelligence 360

Adobe Journey Optimizer

Adobe Real-Time CDP

Adobe Campaign

Salesforce Marketing Cloud

Salesforce Interaction Studio

Pega Customer Decision Hub

Braze

Unica Marketing Hub

Thunderhead

Other enterprise customer engagement platforms

Experience supporting:

Customer Experience (CX) initiatives

Personalization and next-best-action strategies

Omnichannel customer engagement programs

Marketing operations and campaign governance

Data-driven customer engagement strategies

Experience working in Financial Services, Banking, Insurance, Healthcare, Retail, or other highly regulated industries.

Experience delivering solutions using Agile, Waterfall, or hybrid delivery methodologies.

Experience with SQL, reporting, analytics, or customer data platforms (CDPs).

Core Competencies

Marketing Campaign Management

Customer Journey Orchestration

Audience Segmentation

Campaign Analytics & Optimization

Marketing Automation

Customer Engagement Strategy

Personalization & Decisioning

Business Analysis

Stakeholder Management

Marketing Operations

Cross-Functional Collaboration

Continuous Improvement

Primary Location City/State:

Homebased - New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

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Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com .

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Senior Campaign Analyst